Pita Paradise is a family owned Mediterranean-inspired restaurant in a busy neighborhood, near college campuses and business districts. They are looking to add an online ordering system for pick-up orders.

1. Health-Conscious Professionals: Busy individuals seeking quick, nutritious meals that fit their active lifestyles. 

2. College Students: Young adults looking for affordable, tasty food options that are also convenient. 

3. Families: Groups seeking a casual and satisfying dining experience.

1. See if the restaurant delivers to their area

2. Order food online

3. View menu and pricing

4. Access nutritional information

5. Read Reviews and Ratings

1. To sell food online that will be delivered

2. Provide a system for order customization

3. Manage inventory efficiently

4. Integrate loyalty and rewards programs

5. Analyze customer data and trends

Content Requirements:

1. Menu with pricing

2. Food + restaurant images

3. About

4. Contact

5. FAQ

Functionality Requirements:

1. Browse the menu 

2. Add items to the cart

3. Check out 

   a. Enter payment

   b. Enter a delivery address

   c. Confirmation

4. Check the status of the delivery

5. Create an account

6. Log in

7. View your orders